Your brands – our mission

Every edition of Pharmacy.me delivers an eager readership of health care professionals hungry for the latest news in pharmacy practice and retail management.

Pharmacy.me was the first, and continues to be the leading journal for this dedicated prescribing audience. Our planned editorial themes for 2010 reflect today’s commercial, management and further educational needs for community pharmacists across the Middle East.

Pharmacy.me offers your brands the opportunity to visit with the regions community pharmacists every other month. Here’s a short list of typical comments our readers made about the journal in 2008.

Pharmacy.me serves as an important tool in Continuing Pharmacy Education. Generally, we pharmacists need professional guidance due to lack of communication between our colleagues and this magazine fills the gap to a good extent, and helps us to become good OTC prescribers. Also, we get hints about 'do's and don'ts to enhance our patient counselling capacity. Our knowledge in the area of clinical pathology is limited and more articles on that topic will be very useful. Also we need more articles in the area of specific clinical case studies either as quiz or as general discussion. I receive only Pharmacy.me regularly and no other pharmacy magazines.”

Giri Santhanam, Pharmacist, Muscat Pharmacy, Muscat, Oman

Pharmacy.me always give us new information in the pharmacy field, it is important as we can take it as a reference for some research, as a result , we may change our way in dealing with cases or medication. I would like to see news about RX/OTC medicines.”

Maher Al Jawabreh, General Manager, Hayat Pharmacy, Irbid, Jordan

Pharmacy.me is a vital source of information that pharmacists need, which is not available elsewhere in the media. I think that the articles published refresh our knowledge of products and help the pharmacist in his daily practice.”

Omar. T. Baba’a Manager, Fujairah Pharmacy, Fujairah, UAE

 

Pharmacy.me contains a section for the OTC updates which are a very important aspect for me as a community pharmacist. I take action sometimes, when I see new information about a certain medicine category such as anti-cholesterol medications, where the patient should take medication as early in the morning as possible. So, I have started to advice my patients to do so. I would like to see more articles and statistics related more to the Middle East, as I do not receive other pharmacy magazines in the region.”

Ahmed Abdul Samad, Senior
Pharmacist, Good Life Chemist, Doha, Qatar

Readership profile

Pharmacy.me reaches key buyers and subscribers in community pharmacies across the region.


Editorial themes 2010

Advertising rates GBP 2010

Cost per insertion

1

3

6

Full Page
2500
2125
1750
Half Page
1375
1168
962
Special Positions
Back Cover
3000
2550
2100
Inside Covers
2875
2443
2012
DPS
4375
3718
3062


Advertising agency commission = 15%
Inserts accepted by size and weight
Other presentations available upon request

FEBRUARY
Headache
Infant & toddler
nutrition

JUNE
Diarrhoea
Hair care
Smoking cessation

OCTOBER
Skin care – body
Acne
Diagnostics

APRIL
Hair loss
Sun protection
Allergies

AUGUST
Skin care – facial
Acute pain
Reflux

DECEMBER
Dandruff
Chronic pain
Colds & flu

Circulation

 

Saudi Arabia
UAE
Jordan
Bahrain
Lebanon
Oman
Kuwait
Qatar

48%
21%
11%
2%
9%
6%
2%
1%

Mechanical data

Full page (A4): Trim: 297 x 210 mm. Bleed: 303 x 216 mm.
Half page horizontal: Trim: 145 x 210 mm. Bleed: 148 x 216 mm.
Half page vertical: Trim: 297 x 102 mm. Bleed: 303 x 105 mm.

All journals printed A4 size, CMYK litho. Digital artwork can be accepted on CD in the following formats: QuarkXpress; Indesign; Photoshop; Illustrator; and high resolution PDF. Please supply a colour proof with the artwork to ensure that reproduction is accurate.

Creative covers and inserts: All types of cover design and insertions are possible and will be assessed individually in terms of cost, production and feasibility.

Published: February, April, June, August, October, December

Copy date: Six weeks before preceding month of issue

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Publisher: Pharmedia International • Contact: Russ Finnerty • Email: pharmedia@btconnect.com

6 Tobin Close, Epsom, Surrey, KT19 8AE, UK • Tel: +44 (0)1372 742347